Personalised content delivery and audience development, with Mapp partnership

Byte9 is pleased to announce a strategic partnership with Mapp. The partnership is enabling us to create tighter integrations between Mapp's notifications, analytics and audience development tools and Blaze, to facilitate insight-led content marketing, marketing automation and web audience development.

Mapp Engage is a powerful cross-channel marketing automation solution, allowing you to use exciting customer engagement features to reach customers wherever they are.

By sharing engagement and transactional data gathered within Blaze with Mapp, Blaze users are able to gain valuable insights on engagement, preferences and drive customer value. Mapp Engage's segmentation tools have empowered Kogan Page to quickly target audiences at scale, for example.

Driving customer value by sharing engagement insight between platforms seamlessly

More and more organisations are creating value by gathering key 'first party' customer data and using it to build a more detailed understanding of customers and personalising marketing campaigns to create more rewarding relationships. With the impending third-party cookie apocalypse in 2023 creating actionable first-party user data is vitally important, to ongoing content marketing and online advertising activity.  Blaze is enabling non-technical marketing users to gather and share page component level content and product engagement, event and conversion data with Mapp. Segmented first-party data can then be blended with second and third-party data sources, Through Mapp, facilitating laser guided audience targeting and development.

Working in tandem, Blaze and Mapp offer advanced analytics, rich cross-channel messaging and powerful marketing automation. Whether it’s social content campaigns, email, SMS or mobile push, Blaze users can now personalise the customer experience, across marketing channels.

"Congratulations!! The website is fabulous, looks stunning and we are seeing more visitors, who are engaging with more content! I'm about to grab a coffee and get reading."

Editor, Get the Gloss