Why 'Headless' with Blaze Delivers Traffic, Sales and Ecommerce Efficiency
'Headless' ecommerce separates the backend ecommerce functions from the front-end display. For Bear & Bear, WooCommerce manages the backend while Blaze powers the front-end. Utilising the WooCommerce API, products are now effortlessly incorporated within content listings on Blaze. Built using best in class, progressive JavaScript tech stack, provides an unparalleled ecommerce experience. The approach has delivered significant benefits:
- A 47% reduction in page load time.
- 78% boost in page views.
- 37% increase in transactions.
- A remarkable 60% surge in revenue YOY.
Furthermore, the Blaze front-end App, which leverages elastic load-balancing from Amazon Web Services (AWS), deployed using Terraform, delivers scalable performance and is cost-effective. Monitoring is conducted through platforms like Datadog, Sentry, Snyk, and CodeCov to monitor performance, code quality and security.
Blending Product and Content Management
Blaze delivers an App-like performance to the web browser. The front-end App is created and managed by ecommerce managers using Blaze Page-Builder tools. Bear & Bear business users can now seamlessly integrate editorial content with product listings, enriching the shopping experience. With Blaze's GraphQL API, tools like MailChimp can efficiently access content, product data, and user preferences, empowering Bear & Bear's marketers to manage personalised and timely email campaigns.
Advanced Analytics and First-Party data use to Drive Sales
Effective advertising is critical for e-commerce sites. Blaze offers advanced analytics tools, allowing for precise data collection at the page-component level, as opposed to traditional ecommerce platform page-level analytics. Bear & Bear can now understand the fine detail of each visitor's journey through the site. This data then integrates into Google Ad Manager and Bing Advertising networks, facilitating sophisticated audience development and retargeting campaigns.
Superior Catalogue and Content Management
Once product data is integrated, Blaze’s Page-Builder tools enable easy creation and modification of product and content listings. The results? Customised, high-performing landing pages. Blaze's integration with Elastic Search also delivers sophisticated content and product search.
The Uniqueness of Blaze’s 'Headless' Ecommerce
Headless ecommerce using Blaze doesn’t aim to replace the established ecommerce back-end, but tio augment it. Companies like Bear & Bear can now exploit the best of both worlds: stellar performance and a top-tier, headless content management system. As e-commerce enterprises explore the expansive realm of 'headless' e-commerce, Blaze is leading the way.
Stay tuned for Blaze's forthcoming integrations with platforms such as Oracle Netsuite, Shopware, Shopify, BigCommerce, and Magento / Adobe Commerce.