Using Blaze, Partpak have created a high-performance, personalised ecommerce experience. Non-technical ecommerce and marketing managers can now manage sophisticated site development, in Blaze. The Blaze Single Page Application (SPA) front-end enables personalisation and the richest first-party data handling, for audience development across marketing platforms.
This approach to 'headless' ecommerce enables businesses, like PartsPak, previously held back by static, templated ecommerce sites. Users are are no longer treated the same.
Blaze cuts the time and cost of ecommerce development, removes the technical overhead and improves sales and ROI.
Objectives
PartsPak needed a modern eCommerce solution that could:
- Enable the PartPak team to take ownership of site development
- Improve prospect and customer conversion rates
- Enable real-time personalisation and adaptive content, improving engagement
- Streamline content, product management and landing page development, for non-technical team members
- Enhance website performance and search engine visibility
- Integrate efficiently with Oracle NetsuiteCommerce. Provide a 'headless' ecommerce solution with a Single Page Application (SPA).
Solution
Byte9’s approach used Blaze’s to deliver an App-like experience for PartsPak’s website visitors. The 'no-code' content management tools control the Blaze web App (SPA). They let ecommerce and marketing users manage complex merchandising, mixed content and personalisation. The Blaze GraphQL API framework makes this possible. It supports fast data delivery, reducing load times and improving site performance. It enables content and product personalisation and merchandising, at scale.
Key Benefits
Enhanced Customer Experience, with Personalisation
- Customisable Content Presentation: Blaze CMS lets PartsPak tailor content for users. It can target customers, prospects and company accounts. Personalising content, catalogue and product presentation drives engagement and sales.
- Dynamic Content Updates: PartsPak can now use engagement data held in Snowplow, a Data Management Platform (DMP), to personalise product pages, recommendations and offers. This drives conversions and upsales.
Improved Performance, SEO and Sales
- Optimised Site Speed: The Blaze Single Page Application (SPA) boosts speed and engagement. It avoids reloading entire pages, like a traditional CMS, as customers navigate the site. Customers experience fast, uninterrupted browsing, as data is rendered instantly in parts of the page, as they navigate.
- Increased Conversions: The better performance and faster load times boost conversion rates and sales. Users are more likely to buy on a fast, responsive and personalised site.
- SEO Optimisation: Blaze’s support for Search Engine Optimisation (SEO) is driving new traffic. Web Vital scores, content optimisation and managing content and products drive rankings. With improved management of content and product relations, user engagement is higher. This has driven up rankings on Search Engine Result Pages (SERPS), increasing targeted traffic.
Streamlined Content and Product Management
- Ease of Site Development, for Non-Technical Teams: Blaze’s 'no-code' CMS is intuitive. It lets the PartsPak team manage a complex catalog, associated content and cart. No technical knowledge is required.
- Advanced 'Editorial Driven' Merchandising Options: Blaze uses Elasticsearch. It lets the PartsPak eCommerce managers create rich searchable catalogue and landing pages, with rich related media and content. They can blend rich media and supporting content with searchable product listings. These options let PartsPak create unique, engaging pages, boosting engagement and sales.
In-Depth Analytics, Audience Segmentation and First-Party Data Management
- Granular Analytics for Targeted Marketing:The Blaze data layer lets PartsPak collect, store, and analyze engagement data. It enables granular analytics for targeted marketing. The data is based on product, content, media, event, geographic and company information. Snowplow uses 'segments' to store data on users' profile, like company or machine types, with content engagement and sales profile data.
- Matched Audiences for Optimised Marketing & Personalisation: Blaze’s data layer supports first-party data handling. It uses server-side Google Tag Manager containers. This boosts control of analytics and event data. It improves data quality, performance, security and privacy in handling user data.
- Matched Audiences for Optimised Marketing & Personalisation: Blaze's tools let PartsPak create matched audiences for targeted marketing. Using 'owned' first-party data on interests, engagement, purchase history, company and geography PartsPak can build large 'matched' audiences, across platforms. Content can then be personalised, in Blaze Page-Builder components. Blaze personalises content, product and support info, for individuals and companies.
Robust Integration with Oracle NetSuite via Blaze’s GraphQL API Framework
- Seamless Integration for Real-Time Data: Blaze’s API-first design ensures smooth integration with Oracle NetSuite Commerce. It keeps orders, inventory, shipping, product and customer info up to date, in real time.
- Efficient Data Management with GraphQL API: Blaze’s use of GraphQL APIs lets PartsPak share only the data needed for specific frontend components. This enables efficient data renders in the Single Page Application fornt-end website. It boosts performance and allows the customer experience to be personalised, making it 'App-like'.
Conclusion
PartsPak’s new ‘headless’ eCommerce site, demonstrates how in-house teams can deliver powerful, personalised 'headless' content management, ecommerce and performance marketing.
Blaze has delivered a strong, flexible and customisable website. It optimises customer experience and conversions. No-code development lets non-technical marketing and ecommerce users take ownership. It enables them to blend rich media and product data in new, valuable ways. The use of first-party user data for targeting ads, social media and personalisation is new and powerful.
Blaze sets a new standard in e-commerce, not just within the parts and packaging machinery sector.