Case Studies

Halldale Power-up Their Digital Publishing, with Blaze CMS

Halldale has successfully relaunched its website using Blaze, the leading headless CMS.

The replatforming has improved the content experience and expanded Halldale's reach. It has also increased reader and sponsor engagement. With Blaze's 'no-code' tools, Halldale's users can now build and optimize the site, without developers.  This has reduced both costs and time spent on web development.

Collaborative Development of Editorial and Advertising Products

Working with the Byte9 team, Halldale optimised content and media during migration from a legacy CMS. The archive content was updated with better metadata, structured data, and categories. This was to improve discoverability. Blaze's Page-builder tools now let the Halldale team create, rich landing pages. This improves the user experience. Contextual classification has improved ads. It has increased yield and returns for sponsors.

Empowering Teams with ‘No-Code’ Site Creation

Blaze’s 'No-Code' tools enable Halldale’s editorial team to develop their sophisticated site. Editors can now easily blend articles, rich media and commercial content. Non-technical stakeholders now control the site's structure and content. They also set the media access rules and the search logic for listings and directories.  This has driven deeper user engagement and created new monetisation opportunities. The result is a more agile, dynamic digital product. It is driven by the team's creativity, not by proprietary CMS tech and web developers.

Single Page Application for Enhanced Performance

Blaze's headless CMS and Single Page Architecture (SPA) front-end have made the  Halldale website faster and more responsive. The SPA architecture provides an app-like experience within the web browser. It reduces load times and enables personalized content delivery, unlike fixed 'static' CMS pages in legacy  systems.  This has  improved performance, traffic and engagement on the site. With more engagement Halldale  sponsorship opportunities have increased, especially within targeted content.

Leveraging Engagement Data for a Personalised User Experience

With Blaze's data layer, Halldale can track and analyse user interactions in real-time. They can now gain insights at the page and content component level. It lets the team deliver personalized content to specific audience segments. This improves reader retention and engagement. Blaze, by integrating with DMPs like Snowplow, empowers Halldale. It can now offer personalized content on its site and social media.  This  driving deeper connections with a larger, more valuable audience.

Maximising Commercial Opportunities

Blaze's integration with Google Ad Manager has helped Halldale. It has unlocked new revenue streams through personalised ad targeting. With Blaze, Halldale can use new ads, placements, and targeting. This will boost monetisation. The platform can segment content and audiences. It enables precise targeting for content and ads. This boosts reach and campaign effectiveness.

Setting New Standards in Simulation and Training News

By adopting Blaze’s state-of-the-art headless CMS, Halldale has set a new standard for digital publishing within the sector. The new platform has grown the audience and boosted engagement. It has also opened new ways to make money. Blaze empowers Halldale to improve its digital product. It reduces developer reliance and cuts costs. And it boosts revenue potential.

In today's fast-paced digital world, Halldale leads with Blaze. It sets new standards in content delivery, audience engagement, and digital success.

Easily the most productive relationship with any developer. They have one of the cleanest development processes anywhere…

Katleen Richardson, Marketing Director, Kogan Page