Intelligent Insurer Launches on Blaze CMS
The Intelligent Insurer has relaunched using Blaze, the leading headless CMS. Replatforming has delivered a richer content experience, increased audience reach, and engagement. Using Blaze’s 'no-code' development tools, business users build and optimise the site. This has cut the need for, cost of, and time for web development.
Collaborative Development of Editorial and Advertising Products
The Intelligent Insurer's team worked with Byte9's account team. They optimised content and media during migration. Archive content was optimised with metadata, structured data, and categorisations. Page-builder templates were set up to promote content relations across the title. Users are now able to navigate across content by content relationship. Advertising is also now delivered using contextual classification. This has increased ad yield and is driving better sponsor ROI.
Empowering Teams with 'No-Code' Content Creation
Blaze’s ‘No-Code’ tools enable business users to build the site without developers. Using Page-Builder tools, editors can blend articles, media, and commercial content. Non-technical stakeholders can now control structure, content, and media presentation and access rules. This drives deeper user engagement and creates new monetisation opportunities.
Single Page Application for Enhanced Performance
The Intelligent Insurer now uses Blaze's 'headless' CMS and SPA front end. This delivers an app-like experience to the web browser. A customisable app improves load times and enables personalised content delivery. The better performance of the front-end app has led to longer sessions and more content engagement. As a result, the Intelligent Insurer's subscriptions and ad revenue are up. Sponsors and advertisers have better returns.
Leveraging Engagement Data for a Personalised User Experience
Blaze’s ‘data layer’ has enabled the capture and analysis of user interactions in real time. Reporting this provides insights into content engagement at the page and component level. Intelligent Insurer can now deliver personalised content experiences for different audience segments. This has improved reader attraction, reader retention, and engagement. By integrating with advanced Data Management Platforms (DMPs), like Snowplow, Blaze users can offer tailored content on-site and on social media. This is driving deeper connections within bigger and higher value audiences.
Maximising Commercial Opportunities
Blaze's integration with Google Ad Manager has let the Intelligent Insurer unlock new revenue streams via ad personalization and targeting. This has created new Ad types, ad placements, and contextual targeting opportunities. Blaze has opened a door for improved monetisation. Blaze’s audience segmentation features provide publishers with audience targeting, on and off-site. This enhances the reach and value of content and advertising campaigns.
Setting New Standards in Insurance News
Intelligent Insurer's move to Blaze’s 'Headless' CMS has set a new benchmark for digital publishing within insurance. New tools and better performance have boosted audiences, engagement, and revenue for advertisers.
Blaze has empowered the Intelligent Insurer team to evolve their digital product. They have also reduced costs, web developer dependency, and overhead, whilst maximising revenue. Delivering a richer, more personalised experience to its audience has benefited subscribers.
In a fast-changing digital world, Intelligent Insurer is leading the way. Its cutting-edge platform sets new industry standards.