Newton Media are a premium B2B publisher, including the title World Intellectual Property review (WIPR).
The primary aim was to replace the exisitng site with B2B core publisher features and the further extension of the platform to enable the devlopment of other titles such as, intelligent insurer, using the original template layout and infrastructure.
- Increase targeted, quality website visits and audience engagement and retention
- The resulting website in-keeping with WIPR Branding and design.
- Increase conversion rates for registered users (supscriptions, premium/freemium subscriptions)
- Drive site revenue through targeted sponsorships and advertising by sector.
- Improve the delivery of personalised target advertising/sponsorship.
- Capture actionable Business Intelligence to support and sustain sales and marketing activity.
- Raise the profile of the magazine online and improve the perception of brand quality.
- Quantifiable Commericial ROI.
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