The Pharma Boardroom
Pharma Boardroom is the premier website for C-Level executives, consultants, regulators and vendors working in Healthcare Life Sciences globally. The site is for senior professionals who want to understand local and global markets on a strategic level, and benefit from their peers' on-the-ground experience.
The scope of the project was to implement Blaze CMS for business to business publisher Focus Reports title - The Pharma Boardroom. Focus Reports also required the ability to launch further titles from the same platform on-going, with minimal web development overhead.
The content management of the site was required as an urgent priority for publishing new content whilst concurrently migrating existing site content into an archive. The main types of content to be prioritised were; reports, interviews, a company directory and a ‘who’s who’ directory.
Content Marketing, search engine optimisation (SEO), marketing automation and subscriber conversion optimisation were also a priority, in order to drive report readership.
- Stabilise technology for managing/publishing digital content
- To launch a ‘multi-site’ setup in future, where multiple titles can be launched from a single platform
- Simple and cost effective transfer and presentation of existing content to Blaze CMS platform
- Create a ‘robust’ platform that is adaptable enough going forward to incorporate new content (features)
- Reduce administrative burden for content management and reduce time take to publish new content
- To produce a ‘responsive design’ that would allow increasing numbers of mobile visitors to receive an optimised browsing experience
- Maintain and improve search positioning to attract quality website traffic
The Byte9 Solution
The Byte9 CMS solution for Pharma Boardroom provides core content management functionality to enable optimal content production, delivery and presentation that is in-keeping with branding and design and can be deployed across multiple sites.
Using Blaze CMS Pharma Boardroom were able to quickly produce and publish content whilst keeping their costs down, reducing the burden of content production.
The content management system has been designed for non-technical users which permits content management features such as; publishing of news and article pages, company directory listings, country reports and interviews.
Blaze Editorial analysis tools provide keyword optimisation for SEO. Additionally, site content architecture and dynamic semantic content to content relationships, based on tagging and contextual analysis, provide accurate content relationships for optimised browsing and search positioning.
The Blaze content management system allows for assisted data migration of content from the existing platform, using advanced content import, categorisation and workflow tools, reducing the burden of content preparation and preserving existing site user accounts and access.
To increase audience engagement and establish themselves as an authority figure, a LinkedIn profile integration has been deployed to display prominent figures or companies related to the relevant content type, increasing the affinity of readers for site content.
The site templates have been optimised for mobile and tablet browsing, using advanced responsive design techniques. The time on site spent by increasing numbers of mobile visitors has consequently increased significantly.
Byte9 has provided Focus Reports with an affordable and effective content management system, from which multiple titles can be deployed. The system will allow for further features to be built in as the project progresses and there is another title in the pipeline from Focus Reports; The Energy Boardroom. Site content visibility has been enhanced, bounce rate reduced and time on site have increased significantly. Enhanced report circulation has exceeded expectation.
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