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Get the Gloss community 'Gloss World'

Gloss World is an interactive hub for recent health and beauty updates from the Get the Gloss community, an engaging section of the already popular Get the Gloss website.

The Brief

Get the Gloss wanted to expand their health and beauty community features into an interactive platform for members, beauty bloggers, experts and aspiring experts. Gloss World is all about fostering community relationships and extending GTG’s reach within the beauty industry. 

  • To create a single ‘hub’ for all community activity and encourage new users to sign up to GTG
  • Expand on the current community features to create an active GTG community and enable greater interaction with GTG experts
  • Update expert profile pages to display all latest activity and reviews 
  • Enable users to access and engage with experts and members of the beauty industry in an appealing and effective way.
  • Allow experts to register and specify their area(s) of expertise 

The Byte9 Solution 

The Gloss World community can now interact with each other and GTG experts in a more comprehensive way. Building on the expert directory concept, Gloss World provides a platform on which industry experts and members can communicate via the portal.  This builds a sense of community through engaging functionality and provides excellent engaging content. 

Social features:

Follow an expert:
Allowing users to create a more personal experience on GTG, following updates from their favourite Gloss World experts, giving an increased sense of connectivity.

Converse with an expert:
Post a message directly to an expert’s profile timeline to start a conversation with an expert. The Q&A with an expert remains visible for all users to benefit from the advice given. 

Community features:

Enhanced profiles:
A ‘Gloss feed’ to summarise all latest activity from the expert; embedded Twitter feed; my video’s; my pictures; and the review an expert function which allows users to post a comment and a star review out of five.

Latest posts:
The Gloss World hub page shows all the latest activity from all experts

Areas of interest:
Experts now register their areas of expertise which can then be matched with the areas of interest users sign up with, giving a more personal

GTG Approved:
Experts can now request addition to the Gloss World book of experts. The GTG team easily manage registrations and provide a ‘GTG approved’ stamp for featured experts.

The Result 

Gloss World is an interactive, feature rich community tool that is both aesthetically pleasing and engaging to use. Gloss World is still a work in progress; with some great new features still in the development pipeline but it has been gathering great attention as well as the website as a whole. Get the Gloss recently won the P&G award for best online Beauty site and have since gained the prestigious accolade from InStyle for  ‘Best Expert Advice’.  Future plans for Gloss World include personalisation of the homepage based on user interests to create a unique web beauty experience.  












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