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Go Entertain

The best in special interest films

A catalogue ecommerce site for the DVD licensing and distribution company GO Entertain, powered by the Blaze CMS

As a DVD licensing and distribution company, GO Entertain has been releasing the best in special interest films since 1996. As a partner of A+E Networks they are the official European distributor for HISTORY, Military History, Bio and Crime & Investigation releases. The label also covers brands including Manchester United, ESPN, Discovery Channel, England Cricket, England Rugby, Welsh Rugby, New Zealand Rugby, Le Tour de France, and the National Railway Museum.

The Brief

  • Attract quality targeted prospects and increase conversions to drive online sales revenue.
  • Optimise sales and conversions against measurable targets.
  • Seed identified target markets with 'freemium' content teasers to generate interest pre-release.
  • Capture prospect and customer data to gain actionable business intelligence.
  • Develop an optimised mid to long-term online DVD and digital content delivery strategy.

The Byte9 Solution

The project met a complex technical and design brief including advanced management and styling of genres, 'collections' and associated content (galleries, trailers...).

Asset Management

Abitlity to search/find assets within a growing library via a range of parameters (workflow status; tags (genres), catalogues, product configuration.

Ease of stakeholder navigation- the ability to view at-a-glance details (images, thumbnails, 'last view' data) with the option to view a more comprehensive link to the asset.

The Result

Goentertain.tv is a fully featured catalogue ecommerce website including content management for products, genres, and collections; an optimised checkout process; integrated payments; customer and orders management and reporting. 

More recent developments include catering for affiliate deals, landing page optimisation, and discounting.

"Thanks to you all for all your hard work... the site looks great!"Neil Harrington

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